DATA: VALUE STUDY OF GLAMS IN CANADA

Canadian galleries, libraries, archives and museums (GLAMs) form an integral part of the fabric of our nation, enriching the lives of millions of visitors of all ages, backgrounds and regions every year. Collectively known as the GLAM sector, ours is an industry that regularly punches above its weight. Non-profit GLAMs, whether in large cities or small towns across the country, attract world-class exhibits and provide communities with essential educational and research opportunities they may not otherwise be able to access.

For too long, members of the GLAM sector have largely operated in silos. Enter the Ottawa Declaration Working Group, comprised of sector representatives and co-led by Library and Archives Canada (LAC) and the Canadian Museums Association (CMA). We now recognize the importance of working together to increase the understanding of the value of our sector. We believe this first-of-its-kind study goes a long way towards that goal.

An initiative of the Ottawa Declaration Working Group comprised of sector representatives and co-led by the Canadian Museums Association (CMA) and Library and Archives Canada (LAC), the study found that for every dollar invested in non-profit GLAMs, society gets nearly four dollars in benefits. This return is on par with government investments in transportation infrastructure projects.

One of the key findings of this study is that users of these institutions would be willing to spend $4 billion more per year to access them if required — a testament to just how much they value GLAMs.

Further non-users recognize their intrinsic importance to society at large and to future generations. Non-users said they would be prepared to contribute $17 for galleries as a donation towards the maintenance of these institutions.

Download the Value Study of the GLAM Sector in Canada (in full) using the link below:

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